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Why Stripes?

Stripes are one of those patterns which in our opinion are just cool! They are used in so many ways in fashion and design but we noticed that they were being put to one side in the resort wear market in favour for printed designs. Bold, bright, iconic and stylish, as a pattern, stripes have never not been fashionable or cool. Our Founder, James, had seen an amazing pair of striped swim shorts on a gentleman on the beach on a family holiday a few years ago. He wanted a pair just like that ever since he saw them and had been frustrated with his inability to find something similar.  When the Rui creative process began James wanted a brand...

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