Privacy Policy

Rui is a trading name of Rui Ventures Ltd. which is a Company incorporated in the United Kingdom under Company Number: 10484906

This policy (together with our terms of use and any other documents referred to on it) sets out the basis on which any personal data you submit to this site will be protected and secured by Rui Rui.

Rui Rui may choose to update this policy when necessary, so it’s best to check this page to ensure that you’re happy with any changes that are made. Changes and clarifications will take effect immediately upon their posting on the website. If we make material changes to this policy, we will notify you here that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it.

This current policy was updated on the 30/05/2018 and complies with the recently instigated GDPR regulations.

What information do we collect?

  • Your name – so we know who to send our product to
  • Email address – so we can email your order confirmations, delivery delays
  • Delivery address – so we know where to send to
  • Telephone/mobile number – to call if we have an issue with your order
  • Credit card details – for payment purposes only

We do not store credit card details nor do we share, sell or lease your details with any 3rd parties.

Fair and lawful processing

Rui Rui are committed to fairly and lawfully processing data in accordance to your rights. This means Rui Rui should not process your data unless you have consented to this happening.

What we do with your information

By completing the form on our ‘Contact’ page or by setting up an account with Rui Rui, you are actively submitting your personal information. Rui Rui will use this information to respond to your enquiry, complete your order and occasionally send you marketing messages about our brand. We will contact you with information about goods and services similar to those which you’ve already used.

If you do not want us to use your data in this way then you can unsubscribe by clicking the relevant link in the message or emailing: info@ruiswimwear.com

Your rights to the information that we hold 

At any time you have the right to request a copy of all the personal information that Rui hold about you. You also have the right for this information to be deleted.

You will not be charged for a copy of this data, however if your request is deemed to be particularly demanding a fee may be applied.

To request a copy of your personal information or to make a request for deletion, send us a written message to:

Conquest House
194 High Street

Or send us an email to: info@ruiswimwear.com

Cookies and how we use them

A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyse web traffic, letting us know when you visit our site.

Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

Rui Rui use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to user needs. Rui Rui only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer.

The table below explains the cookies Rui Rui use and why:

Cookie Name Purpose
Google Analytics _utma
These cookies are used to collect information about how visitors use our site. Rui Rui use the information to compile reports and to help us improve the site. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and the pages they visited.

For more information on how Google processes your data, see their Privacy Policy.


To protect your personal information, we take reasonable precautions and follow industry best practices to make sure it is not inappropriately lost, misused, accessed, disclosed, altered or destroyed.


We may disclose your personal information if we are required by law to do so or if you violate our Terms of Service. If our store is acquired or merged with another company, your information may be transferred to the new owners so that we may continue to sell products to you.

Links to other websites

This website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that Rui Rui do not have any control over that other website. Therefore, Rui Rui cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement.

You should exercise caution and look at the privacy statement applicable to the website in question.

Third-party data processors

In order to deliver our services Rui Rui use third parties to process personal data on our behalf. Rui Rui have chosen each of these third parties based on the service they provide us, as well as their proven capability of complying with current data regulations.

The management of the hosting and some content editing is undertaken by Mayfly Internet Marketing, as such they have access to our site and any of the information that is on it. You can read about how they process our data by clicking here.

Our website is hosted with UKFast on a data centre in the North West of England, therefore any information that is processed by us is also processed by the servers at UKFast. UKFast exercise a wide range of security measures to ensure that their servers are protected from all types of intrusion and attack. You can see their Privacy Policy here and view a detailed overview of their security and compliance procedures here

All payments through this site are taken via PayPal, ensuring that we never store any of your payment information. You can read how PayPal protects your data here.